Will Nollywood Get Better? Did Hollywood and Bollywood Get Better?

Abstract

Unlike Hollywood and Bollywood that have over several decades evolved clear and definite patterns of economic peculiarities and artistic traditions, Nollywood is still in its infancy in these matters. Nonetheless, there is the significant fact that it has taken Nollywood only a couple of decades to rise to its present commanding economic strength and global visibility, a feat unmatched by any other national film industry with perhaps the exception of the United States. This article examines the phenomenon that is Nollywood by posing and responding to the following questions: What is the scope of Nollywood? And where can one look for hopeful signs of its future growth, improvement and development?